Privacy Policy
Effective Date: June 1, 2025. Last updated: September 30, 2026
Ultimate Watch respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with us in-store or online.
1. Information We Collect
We collect both personal and non-personal information, including:
- Contact Information: name, email address, phone number, billing and shipping address
- Order Details: items purchased, payment method (never full credit card info), delivery instructions
- Account Data: username, password, past purchases (if you create an account)
- Device/Usage Info: IP address, browser type, referring pages, time of visit
- Communication History: messages, emails, and customer service inquiries
2. How We Use Your Information
We use your information to:
- Fulfill and manage your purchases
- Communicate with you about your order, support inquiries, or promotions
- Detect and prevent fraud or misuse
- Improve our website, services, and user experience
- Comply with legal or regulatory obligations
3. Sharing of Information
We do not sell or rent your personal information. We only share it under the following circumstances:
- Service Providers: with trusted third parties that assist in operations (e.g., payment processors, shipping carriers)
- Legal Requirements: when required by law, subpoena, or governmental request
- Business Transfers: in the event of a merger, acquisition, or sale of assets
4. SMS and MMS Messaging
Ultimate Diamond operates one SMS and MMS messaging program (the "Program") for its jewelry business and for its Ultimate Watch brand. This section describes how we handle mobile phone numbers and SMS-related information for both.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers that support services such as customer care or message delivery. SMS opt-in data and consent will not be shared with third parties for unrelated purposes.
How we collect your mobile number. We collect it only when you provide it: on an appointment, quote, or contact form on ultimatediamond.com, ultimate.watch, or ultimatewatch.co; in person at 19 W 47th Street; on a signed memo, consignment, or purchase document; or when you text a keyword such as START to our number.
Consent. We send SMS and MMS messages only to people who have opted in, for example by checking an unchecked consent box on one of our forms, texting us first, or agreeing in writing. Consent is never a condition of any purchase or service. You can decline and still book, buy, sell, or get help by phone or email.
What we send. Appointment confirmations and reminders, order and service updates, replies to your questions, and, if you opted in, occasional offers, new arrivals, and event invitations. Message frequency varies. Message and data rates may apply.
Who sees the data. Mobile numbers are used by Ultimate Diamond staff and by the messaging platforms that deliver our texts on our behalf, solely to send the messages you agreed to receive. Those providers process your number under their own privacy and data-processing terms and may not use it for their own purposes.
How to stop. Reply STOP to any message to opt out. Reply HELP for help, or contact us at 646.366.8018 or [email protected]. Opting out of texts does not opt you out of email or phone contact; you can manage those separately.
Program terms. Full SMS Program terms are in our Terms and Conditions at https://www.ultimatediamond.com/terms-and-conditions.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You may disable cookies in your browser settings, but some features of our Site may not function properly.
6. Data Security
We implement physical, administrative, and technical safeguards to protect your data. While no system is completely secure, we work diligently to maintain the integrity and confidentiality of your information.
7. Your Rights and Choices
You may:
- Request access to or correction of your personal information
- Ask us to delete your data (subject to legal retention requirements)
- Opt out of promotional emails by clicking “unsubscribe” at the bottom of any message
- Opt out of text messages by replying STOP to any message
- Decline cookies using your browser settings
To exercise any of these rights, please contact us at:
📞 (646) 366-8018
8. Third-Party Links
Our website may contain links to other sites. We are not responsible for the privacy practices or content of third-party websites.
9. Children’s Privacy
Ultimate Watch does not knowingly collect or solicit personal data from children under 13. If we learn that we have inadvertently received information from a child, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.
11. Contact Us
For any questions about this Privacy Policy or our data practices, please contact:
Ultimate Watch
19 W 47th Street
New York, NY 10036
📞 (646) 366-8018